Organizational Effectiveness



Investment Area: Communications

The Richard King Mellon Foundation’s Organizational Effectiveness (OE) program's vision is that our partners will have the organizational strength and agility to pursue big ideas and take risks in service of accelerating achievement of their strategic priorities. The OE program aims to support strategically aligned nonprofit organizations. ​

​The OE program is organized into four investment areas, which collectively represent the Foundation's approach to investing in the organizational strength and agility of our partners. Each investment area contains priorities that further describe the Foundation's funding interests.

Effective communication defines, cultivates, and understands important audiences, allowing organizations to build relationships, deploy influence, and increase impact. We aim to support nonprofit organizations in crafting high-quality brand strategies and telling their stories effectively through contemporary channels. The Foundation’s priorities within the Communications investment area are below. 

Priority: Brand strategy – Brand strategy that enhances the effectiveness of both an organization’s advocacy and its ability to rally others to support its work, yielding meaningful ongoing organizational returns

Priority: Contemporary storytelling – Replicable means of crafting and distributing the organization’s brand through contemporary channels, e.g., digital media 


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