Ensuring the Legacy Lives On:
The Fred Rogers Company
Building on Fred Rogers' legacy, The Fred Rogers Company (FRC) creates quality programs that engage and inspire children to learn and grow. In recent years, FRC has re-emerged as a forward-thinking, top producer of award-winning educational children’s programs that reach nearly 10 million children each month on broadcast television and another 90 million people who stream the shows on various digital platforms.
In 2016, FRC developed a strategic plan to ensure it would continue to thrive in an ever-changing media landscape. As a result of the plan, FRC launched a $25-million capital campaign, $15.6 million of which will be dedicated to creating the Legacy Lives On Fund.
A Foundation grant of $6 million over two years will help FRC launch the Legacy Lives On Fund, which has three interrelated goals: produce three new children’s programs and add a new season of “Daniel Tiger’s Neighborhood;” invest in new creative ideas for educational content; and develop staff through training and other programs. The fund expects to generate a positive internal rate of return, which FRC will reinvest in new productions, enhancing the company’s collection of educational content.